Heuristic evaluation
A point-by-point walk through the flows against established heuristics.
Usability review
We flag the flows that work but wear people down. Not a bug list — a friction list.
Using heuristic evaluation we surface the redundant steps, the ambiguous labels and the points of no return in your flows. Every item arrives with a suggestion attached, so it isn't just a list of complaints.
From the checklist
27 check items
Flow step counts
How many clicks and screens it takes to finish one job.
Copy and label clarity
Whether the button says what it does and the error says what to do.
Error recovery paths
Going back, cancelling and undoing — and whether any path is a dead end.
How we run it
- We agree with you what the product is actually for and which flows finish that job.
- Each flow is walked step by step while we count the clicks and the screens.
- Every screen is reviewed point by point against established heuristics.
- Each problem is paired with a suggestion — a fix list, not a complaint list.
What you get
- A friction list ordered by impact
- A concrete suggested fix for every item
- Flow step counts: the current state and the proposed simplification
Out of scope
- Usability testing with real users is a separate engagement; this is an expert review.
- Interface design and drawing screens are out of scope.
What this typically turns up
- Empty search results give the user nowhere to go
- Adding an address takes four screens, two of them unnecessary
- The “Send” button does not say what it sends
Questions about this service
Is this user testing?
No. This is a heuristic review by experienced evaluators. If you want testing with real users we plan it separately and say so plainly.
Do you also design?
No. We say what the problem is and what could be done; your designer draws the screen.
Are the findings measurable?
Step counts and field counts are measurable, and we give them before and after. Conversion impact can only be measured once you ship.
Included in
ReleaseWhole product, 3 platforms, pre-launchFleetRegression every release, monthlyEnterpriseRegulated sectors, custom SLA
Other services
Functional testingDo the critical flows work end to endRegression testingDid the new release break the old oneCompatibility matrixReal device and browser matrixPerformance & loadLoad speed and behaviour under loadSecurity reviewApplication review on the OWASP Top 10API testingSchema, error codes and boundariesPayment testingPayments, refunds and subscriptions with real cardsAccessibilityWCAG 2.2 AA and screen readersLocalization testingCountry by country, with native speakers
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